Links House
Google Ad clicks +16%
Links House is a luxury golf and hospitality destination situated next to Royal Dornoch, one of the world's top-ranked golf courses. Huck partners with Links House across every digital channel, combining brand, content and performance marketing to drive sustained growth in high-value bookings and demand.
Links House needed a digital strategy that matched the calibre of its location and converted international demand - particularly from the US golf market - into direct bookings.
Despite its world-class setting, digital activity lacked full integration, limiting the ability to scale. There was also a clear opportunity to elevate the brand's online presence to match the prestige of the property and its position within the global luxury golf market.
The results
+16% Clicks
Google Ads
+28% Revenue Value
Google Ads
-26% Average CPC
Meta
+51% Organic Reach
How we did it…
A fully integrated strategy combining brand development with performance marketing. Meta and Google campaigns were rebuilt and continuously optimised; improving targeting, reducing costs, and scaling acquisition.
Brand and creative work elevated the visual identity to reflect the premium positioning of Links House, supported by high-quality content built to perform across both organic and paid channels.
SEO, email, and website improvements ensured traffic converted into bookings, while a focused shoulder season strategy helped build demand outside of peak months — critical for a highly seasonal, geographically remote destination.
“Working with Huck has always felt like a true partnership rather than a typical agency relationship. Over time, we’ve seen a clear shift. Stronger visibility, better quality bookings, and a more confident position within the luxury travel and golf market. It’s thoughtful, it’s joined up, and it works”
Phil Scott
Managing Director at Links House
More bookings.
Less middleman.
We’ll get you there.
See how we can get your hotel where you want it to be, together.