RÌGH Properties
Paid search traffic +116%
RÌGH Properties is a portfolio of premium properties across Scotland, including its flagship property on George Street, Edinburgh. We partnered with RÌGH across every digital channel, building a performance-led strategy that drives sustained growth in demand, engagement, and direct bookings.
RÌGH needed a more cohesive, performance-led digital strategy to scale across its portfolio and successfully launch its flagship Edinburgh property.
Activity across paid media, social, and content lacked integration, limiting growth. Social was underutilised as a commercial channel, paid campaigns needed restructuring, and strong visual content wasn't converting into measurable booking demand.
The results
+116% Traffic
Paid Search
Paid Search
+62% Revenue
-36% Average CPC
Meta
+28% Search ROI
Google Brand
+429% Organic Reach
How we did it…
A fully integrated strategy combining performance marketing with content and social execution. Meta and Google campaigns were rebuilt from the ground up; improving targeting, cutting costs, and scaling acquisition.
Social media was transformed from a brand channel into a genuine driver of demand, supported by consistent, high-quality content built to perform across both organic and paid. SEO, email, and website improvements tied it all together, creating a seamless path from discovery to booking.
“Huck have become a genuine extension of our team at RÌGH Properties. Since partnering with them, they’ve helped us build a far more integrated and performance-led digital strategy across paid media, social, content, SEO, and web. What sets them apart is their ability to combine strong creative execution with a clear understanding of commercial performance. Their team are proactive, collaborative, and consistently bring fresh ideas backed by data and insight. We see them as a trusted strategic partner and a key part of our continued growth.”
David Grieve
Managing Director at RÌGH Properties
More bookings.
Less middleman.
We’ll get you there.
See how we can get your hotel where you want it to be, together.