The Devil’s Advocate
Form submissions +80%
The Devil's Advocate is a distinctive Edinburgh venue with a character all of its own. We partnered with The Devil's Advocate to deliver a full brand and digital transformation - evolving from social support into a complete rebrand, new website, and relaunch strategy that has driven significant growth in traffic and engagement.
Following the departure of their internal team, The Devil's Advocate needed immediate support to maintain social media and content output - and fast.
What started as a continuity challenge quickly revealed a bigger opportunity. The existing brand and website didn't fully reflect the personality of the venue, and there was a clear need for a cohesive identity and a structured relaunch strategy to match.
The results
+26% Traffic
Website
+80% Submissions
Form
+44% Organic Reach
Organic Search
+62% Traffic
How we did it…
A phased, fully integrated approach, starting with operational support and evolving into a full brand transformation. We took over social media and content from day one, ensuring a seamless transition while immediately improving quality and consistency.
As the relationship developed, scope expanded to a full rebrand, refining the venue's identity to better reflect its personality.
A new website followed, alongside menus and supporting brand assets to ensure consistency across every customer touchpoint. A structured relaunch strategy then brought it all together, reintroducing The Devil's Advocate with impact.
“Huck have been an excellent partner throughout our work with The Devil's Advocate. What began as a need for immediate support quickly evolved into a full brand and digital transformation, and the team managed that transition seamlessly. The end result is a far more cohesive, confident and commercially effective brand.”
Stephanie Gibson
Commercial Director at Chris Stewart Group
More bookings.
Less middleman.
We’ll get you there.
See how we can get your hotel where you want it to be, together.