The Wee Hotel Company
Instagram reach +142%
The Wee Hotel Company operates some of Scotland's most iconic luxury hospitality venues, including The Three Chimneys, Three Chimneys at Talisker, and The Pierhouse. Huck partners with the group across search, social, and content, driving significant growth in demand, engagement, and booking efficiency across the portfolio.
The Wee Hotel Company needed a more integrated, performance-driven digital strategy to fully capitalise on the demand its iconic properties generate.
Activity across paid media, social, and content lacked cohesion. Social media presented a clear opportunity to better showcase the unique experience of The Three Chimneys, while paid channels needed restructuring to improve efficiency. The challenge was balancing premium brand storytelling with measurable commercial performance.
Three Chimneys Results
Website
+9% Traffic
+1,332% Revenue
Google Ads
-58% Average CPC
Meta
+700% Purchases
Google Ads
+79% Avg. Purchase Value
Google Ads
+200% Organic Reach
The Peirhouse Results
+76% Traffic
Paid Social
+10% Brand Search ROI
Google Ads
-50% Average CPC
Meta
How we did it…
A fully integrated strategy combining performance marketing with premium content and social storytelling. Meta and Google campaigns were rebuilt across all properties, improving targeting, slashing CPCs, and scaling acquisition.
Organic social was transformed for The Three Chimneys and Three Chimneys at Talisker, with a consistent content framework that dramatically increased reach and engagement. High-quality, brand-led content was produced to work across both organic and paid channels, ensuring consistency and maximising impact at every stage of the funnel.
“Organic social was transformed for The Three Chimneys and Three Chimneys at Talisker, with a consistent content framework that dramatically increased reach and engagement. High-quality, brand-led content was produced to work across both organic and paid channels, ensuring consistency and maximising impact at every stage of the funnel.”
Brett Davidge
Managing Director of The Wee Hotel Company
More bookings.
Less middleman.
We’ll get you there.
See how we can get your hotel where you want it to be, together.