Careers

Social Media Executive

At Huckleberry, we don’t just create content—we craft stories. We help brands stand out in the crowded digital space through creativity, strategy, and powerful visual storytelling. Whether it’s elevating luxury hotel experiences, boosting local businesses, or bringing a client’s voice to life, we take pride in the work we do. Now, we're looking for a Social Media Executive to join our creative team and help us take our clients’ social media presence to new heights.

Social Media Executive

Reports To: Head of Creative
Location: Edinburgh office-based / Hybrid

Role Overview: As Social Media Executive at Huckleberry, you’ll play a key role in managing and executing organic social media strategies across various platforms. You will focus on content creation, community engagement, and helping our clients maintain a consistent, on-brand presence online. From building Meta ad creatives to creating engaging posts and managing email newsletters designs, you’ll be integral in making sure our content is not just pretty, but performs.

You’ll work closely with the Head of Creative and Digital Content Creator to ensure our content aligns with overarching marketing strategies, while also taking responsibility for keeping our clients’ social media presence fresh, innovative, and aligned with their brand values.

About The Creative Team: At Huckleberry, our Creative Team blend artistic vision with strategic thinking to bring our clients' brands to life. Our collective purpose is to craft immersive, compelling stories that capture the essence of each hotel we work with—whether through stunning visuals, engaging content, or innovative marketing campaigns. We work together to transform ideas into experiences, with the goal of elevating every client’s digital presence and connecting their unique offerings with a global audience. As a team, we’re passionate about pushing creative boundaries and ensuring that every project we touch delivers meaningful, memorable results that set our clients apart in the competitive world of hospitality.

Key Responsibilities:

Social Media Content Creation & Management:

  • Manage and execute the day-to-day content strategy for client social media accounts, ensuring consistency with brand identity and engagement goals.

  • Curate and create organic social media content across platforms including Instagram, Facebook, LinkedIn, and TikTok.

  • Write compelling, brand-aligned copy, and design eye-catching visuals (with support from Canva, Adobe Suite, CapCut) for social media posts, stories, and ads.

  • Regularly analyse and report on content performance (engagement, reach, etc.), making recommendations for content optimisations.

Meta Ad Creatives & Campaign Support:

  • Assist with building Meta ad creatives and contribute to ad campaigns, ensuring the content aligns with the strategic goals of the campaigns.

  • Work with the creative team to produce visuals and ad copy that resonates with target audiences and drives engagement.

  • Help monitor and report on the success of Meta campaigns and suggest creative improvements based on performance metrics.

Collaboration & Communication:

  • Work closely with the Head of Creative and Digital Content Creator to ensure the content aligns with creative direction and client goals.

  • Collaborate with our Digital Content Creator to maintain consistency across organic social media content and Meta ad campaigns.

  • Communicate with clients, gather feedback, and refine content strategies to ensure their social media presence aligns with their marketing goals.

Strategy Development & Content Calendar Management:

  • Assist in the creation of content strategies, including planning, developing, and managing the social media content calendar using Sendible.

  • Regularly update and maintain the social media content calendar, ensuring timely posts and alignment with seasonal campaigns or promotions.

Community Engagement & Growth:

  • Manage engagement by responding to comments, messages, and mentions across client social channels, growing the community and encouraging interaction.

  • Research and identify opportunities for engagement, collaborations, and content partnerships that drive increased visibility and brand presence.

Email Newsletter Creation & Management:

  • Take responsibility for creating and managing email newsletters for clients, ensuring that content is aligned with brand messaging and strategic goals.

  • Collaborate with the Head of Creative and Digital Content Creator to ensure newsletters reflect the visual style and tone of the client’s brand.

  • Create engaging, well-designed, and mobile-optimised email content, including promotional offers, event highlights, and brand updates.

  • Track and report on the performance of email campaigns (open rates, click-through rates, conversions) and make recommendations for improvements.

Skills & Experience:

  • Previous experience in managing social media platforms, content creation, and community management.

  • Proficient in Canva, Adobe Suite (for basic content creation), and social media management tools like Sendible.

  • Strong understanding of social media analytics and the ability to optimise content based on engagement metrics.

  • A passion for social media, travel, and lifestyle content, with an understanding of trends and best practices.

  • Excellent communication and organisational skills, with the ability to adapt to new platforms and tools quickly.

  • An ability to understand all levels of brand, and how to develop this into powerful and eye-catching visual strategies for social media.

Why Huckleberry?

At Huckleberry, we’re all about creativity, collaboration, and delivering results. We don’t just work with brands—we work with stories. Whether it's through organic social media, influencer partnerships, or local collaborations, we create campaigns that resonate and connect with audiences. Our team is driven by passion, knowledge, and a love for what we do. If you're looking for a place where your creativity can thrive, where no day is ever the same, and where you can leave your mark on big-name clients, then Huckleberry is the place for you.

Salary and Benefits

At Huck, we’re committed to making our workplace inspiring and enjoyable. As part of our team, you’ll enjoy a range of benefits designed to support your personal and professional life. We offer a competition salary, based on professional experience level.

We believe that a supportive and engaging workplace helps you bring your best self to work. We have a clear focus on professional development and opportunities to enhance your skill set, through workshops and training sessions. The additional perks we offer are part of our commitment to making Huck a place where you can thrive.

  • Medicash Scheme: Enjoy coverage for medical expenses, including dental and optical, along with discounts on cinema tickets and gym memberships after your probationary period.

  • Life Assurance: Gain peace of mind with life assurance providing £200,000 coverage from the day you pass your probation.

  • Cycle to Work Scheme: Participate in our Cycle to Work scheme to save on a new bike and enjoy a healthier, eco-friendly commute.

  • End-of-Year Bonus: Receive a discretionary Christmas bonus to recognise your hard work throughout the year.

  • Sabbatical Opportunity: After four years with us, you’ll be eligible for an unpaid sabbatical of up to three months to travel, learn, or recharge.

  • Work-from-Anywhere Policy: Experience flexibility with the option to work remotely for two weeks each year—just submit a request with three months' notice.

  • Enhanced Family Leave: We offer generous maternity, adoption, and paternity pay to support you as you welcome new family members.

  • Half-Day Fridays: Enjoy the option to finish work early on the last Friday of each month, workload permitting.

  • Study or Volunteer Leave: Benefit from three paid days per year to pursue personal development or volunteer opportunities.

  • Birthday Leave: Celebrate your birthday with a paid day off. If your birthday falls on a weekend or bank holiday, you can take an extra day off that week.


How to Apply:

If you're a passionate social media enthusiast with a creative flair and a love for storytelling, we want to hear from you! Send us your CV, along with a portfolio or examples of content you’ve worked on that shows off your social media expertise and creative expertise, to jobs@huck.agency.