Instagram’s New Edits App: A Game Changer for Hotel Social Media
Instagram has just launched a brand-new standalone editing app called Edits, and the social media world is abuzz. Edits is a free video-editing app designed to compete directly with TikTok’s popular CapCut tool. Explore why hoteliers in particular should be paying attention.
Canva Create 2025: What’s new, what’s useful, and what it means for our clients
Canva’s latest updates, launched at their 2025 Create event, show just how quickly the lines between design, data, and content creation are blurring. And we’re into it. Here’s a quick rundown of what stood out and why we think it matters for the wider marketing world.
Why Google Ads is Shifting to Data-Driven Attribution (Instead of Last-Click)
Imagine a traveller sees your hotel's ad, watches a video tour of your resort, and eventually clicks a search ad to make a booking. Which marketing interaction should get the credit for this booking? This question lies at the core of attribution models in Google Ads.
Behind the Scenes at The Three Chimneys: Capturing Culinary Magic on Skye
Every great story begins with a vision, and our journey to The Three Chimneys was no exception. Our team had the privilege of spending three days on-site. Capturing the heart and soul of this iconic restaurant with rooms. Discover our behind-the-scenes process.
Google’s Performance Max: Maximising revenue, but for who?
Google Ads introduced Performance Max (PMax) campaigns in 2021, and they’ve recently gained traction in hospitality with PMax for Travel. But, do they help maximise your hotel's revenue? We asked Craig, our Performance Director, for his take on Google's new advertising campaigns.
Navigating the Fringe: The 2024 Guide by Someone Who Knows It
August is nearly here, and Edinburgh is gearing up for the world's second-largest ticketed event, The Edinburgh Festival Fringe. With over 3,500 official shows, it can be overwhelming. As someone who attended over 40 shows last year and worked with the Fringe Society, I’ve got the insider tips you need. From must-see shows to hidden gems, follow along for expert advice to make the most of this year’s festival.
Mastering Effective Hotel Job Adverts in 2024: Trends and Best Practices from Xpress Recruitment
In today's competitive job market, it's essential to create job ads that attract suitable candidates. This blog will explore the latest trends and best practices to help you design job advertisements that stand out and attract top talent in 2024.
Mastering Instagram Reels: Boost Your Hotel's Visibility with Engaging Video Content
Are you looking to generate interest in your hotel and attract potential customers? If you are, here's an introduction to Instagram Reels; TikTok’s more mature cousin.
Enhance Your Hotel's Visibility with Our Google My Business Checklist
Enhance your hotel’s visibility, attract more guests, and drive more bookings with our Google My Business Checklist.
Spring Clean Your Hotel’s Instagram: Essential Tips to Boost Engagement and Convert Followers to Guests
We have some tips that might just help you take your hotel’s social media game to the next level.
New Staff Benefits at Huck: A Commitment to Our Team’s Wellbeing and Growth
We are thrilled to announce a range of new staff benefits designed to support the health, happiness, and professional growth of our team.
Mastering SEO and Boosting Google Rankings with Google’s Content Warehouse
Today, we’re diving into some advanced strategies straight from Google’s Content Warehouse.
Google I/O 2024 - Everything a Hotelier Needs To Know
We round up the latest from Google’s I/O keynote and what you need to look out for as a hotelier.