Journal
Notes from the hands-on team
UK hotel performance: what the latest STR/CoStar figures mean for your 2027 marketing plan
Demand is still there, but it looks very different from one market and one type of hotel to the next. Here's what the latest STR/CoStar figures mean for your 2027 plan.
Read the articleAt Huck, we’ve always believed that creativity is at the heart of every great stay. From the way a guest feels when they step into a lobby to the story told through photography, design, and digital touchpoints. That’s…
Generative Engines and LLMS are now part of search. Guests get straight answers on the results page. Assistants decide which facts to show. We’ve been on this for months, and hotels currently have a bit more runway. AI…
Instagram Is Now Google-Searchable: What This Means for Hotels
Starting July 10th, 2025, Instagram content from public professional accounts will be indexed by Google and other search engines. That includes posts from business and creator profiles, such as your hotel’s account. Your photos, videos, Reels, and carousels…
Instagram has just launched a brand-new standalone editing app called Edits , and the social media world is abuzz. Edits is a free video-editing app designed to compete directly with TikTok’s popular CapCut tool. In fact, Meta (Instagram’s…
Canva Create 2025: What’s new, what’s useful, and what it means for our clients
At Huck, we like to keep our finger on the pulse and not just for the sake of it, but because the tools we use shape the work we do. Canva’s latest updates, launched at their 2025 Create…
Behind the Scenes at The Three Chimneys: Capturing Culinary Magic on Skye
When our Huck team teamed up with The Three Chimneys for a behind-the-scenes photo and video shoot, we knew we were in for something special. The Three Chimneys isn’t just any restaurant – it’s a Scottish culinary legend…
Imagine a traveller sees your hotel's ad, watches a video tour of your resort, and eventually clicks a search ad to make a booking. Which marketing interaction should get the credit for this booking? This question lies at…
Google Ads introduced Performance Max (PMax) campaigns in 2021, and they’ve recently gained traction in hospitality with the addition of PMax for Travel. While these campaigns promise to simplify ad management by tapping into all of Google's inventory…
Navigating the Fringe: The 2024 Guide by Someone Who Knows It
Foreword We’re coming up on August again, and you know what that means—Edinburgh is about to get busy. Hundreds of thousands of people will soon arrive for the second largest ticketed event in the world; The Edinburgh Festival…
Mastering Effective Hotel Job Adverts in 2024: Trends and Best Practices from Xpress Recruitment
In today's competitive job market, it's essential to create job ads that attract suitable candidates. This blog will explore the latest trends and best practices to help you design job advertisements that stand out and attract top talent…
Are you looking to generate interest in your hotel and attract potential customers? If so, allow us to introduce you to Instagram Reels—TikTok’s more mature cousin What is a Reel? Instagram Reels, the video component of Instagram, are…
Enhance Your Hotel's Visibility with Our Google My Business Checklist
In today's digital age, ensuring your hotel stands out online is more critical than ever. With countless potential guests relying on search engines to find their ideal accommodation, optimising your Google My Business (GMB) listing can significantly impact…
Spring Clean Your Hotel’s Instagram: Essential Tips to Boost Engagement and Convert Followers to Guests
Summer is almost here, so it’s time for some spring cleaning. And no, we’re not talking about those hard-to-reach cobwebs; we’re talking about your Instagram account. Are you struggling to maintain engagement? Do you have a cluttered profile?…
New Staff Benefits at Huck: A Commitment to Our Team’s Wellbeing and Growth
At Huck, we understand that our success is deeply rooted in the wellbeing and satisfaction of our team members. That’s why we are thrilled to announce a range of new staff benefits designed to support the health, happiness…
Today, we’re diving into some advanced strategies straight from Google’s Content Warehouse. Recently, there was an apparent leak revealing some fascinating details about Google’s search algorithm. This leak, detailed here , provides us with a rare glimpse into…
Google I/O 2024 - Everything a Hotelier Needs To Know
Introduction This was the year of AI for Google. Hot on the heels of OpenAI’s announcement of a new and improved (and free) ChatGPT 4.0, Google has gone all out, demonstrating to the world why it should still…
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