Social Media
Strategy, content calendars, advertising, community management – building your presence.
Get people talking about your hotel
Showcase the guest experience online
Turn customers into brand champions
Use real-time data for an agile social strategy
+44%Instagram organic reachThe Devil’s AdvocateElevate your brand with engaging social content
There’s an art to selling without ‘selling’ and social content is the best canvas for this.
Much like your website, your channels act as a window into your hotel. In fact, many guests check out your social activity before they commit to booking a room.
So, why invest in your channels? Well, social proof comes from successful storytelling. And thankfully, we’re experts at that.
+429%Instagram organic reachRÌGH PropertiesHow can we help with your channels?
Our approach to social content is one part strategic, one part creative and 100% on-brand for your hotel.
After identifying key messages, we craft a social strategy with purpose – combining engaging copy with striking visuals, balancing fun with clear CTAs.
Moreover, we’re experienced with sourcing and partnering with high-quality influencers to capture their hotel stay for you.
+200%Instagram organic reachThe Wee Hotel CompanyThe Three ChimneysHotel social media marketing, managed
What we look after
- Social strategy and content calendars
- Content created for each channel
- Paid social campaigns across Meta
- Community management
- Influencer partnerships
- Real-time reporting, so the strategy keeps improving
Everything is planned around your bookings calendar, so social supports the stays and events you need to sell.
+6,007%Social views, vs previous six monthsThe Devil’s AdvocateHotel social media results
- RÌGH Properties: organic Instagram reach up 429%. Read the case study
- Hotel de France: organic Instagram reach up 3,400%. Read the case study
- The Three Chimneys: organic Instagram reach up 200%. Read the case study
- Gleddoch: organic Instagram reach up 69.5%. Read the case study
For ideas you can use today, read our guides to Instagram Reels for hotels and Instagram in Google search.
RÌGH PropertiesThe benefits
Word of mouth is paramount in the hotel industry, but those likes and shares all add up.
Social proof has the power to amplify all of your other marketing activity, while giving your brand a way to engage with your customers.
Your goals are as big as you want them to be, with our flexible approach to content and paid advertising. Paired with real-time analytics and an agile strategy, we know how to get people talking about your hotel.
Related work
More bookings. Less middleman. We’ll get you there.
See how we can get your hotel where you want it to be, together.
Give us a shout