Case study · Edinburgh
RÌGH Properties
Working together since July 2022
+62%Paid search revenue
The challenge
- Paid search
- Paid social
- Organic social
- Content
- SEO
- Website
RÌGH needed a more cohesive, performance-led digital strategy to scale across its portfolio and successfully launch its flagship Edinburgh property.
Activity across paid media, social, and content lacked integration, limiting growth. Social was underutilised as a commercial channel, paid campaigns needed restructuring, and strong visual content wasn't converting into measurable booking demand.
The results
Paid Search
+116%
Traffic
Paid Search
+62%
Revenue
Meta
-36%
Average CPC
Google Brand
+28%
Search ROI
Instagram
+429%
Organic Reach
Last 12 months vs the previous 12 months
How we did it
A fully integrated strategy combining performance marketing with content and social execution. Meta and Google campaigns were rebuilt from the ground up; improving targeting, cutting costs, and scaling acquisition.
Social media was transformed from a brand channel into a genuine driver of demand, supported by consistent, high-quality content built to perform across both organic and paid. SEO, email, and website improvements tied it all together, creating a seamless path from discovery to booking.
“Huck have become a genuine extension of our team at RÌGH Properties.”
Read the full testimonial
“Huck have become a genuine extension of our team at RÌGH Properties. Since partnering with them, they’ve helped us build a far more integrated and performance-led digital strategy across paid media, social, content, SEO, and web.
What sets them apart is their ability to combine strong creative execution with a clear understanding of commercial performance. From improving the efficiency of our paid campaigns to significantly growing our social reach and supporting direct booking growth across the portfolio, the impact has been measurable throughout.
Their team are proactive, collaborative, and consistently bring fresh ideas backed by data and insight. We see them as a trusted strategic partner and a key part of our continued growth.”
Services on this project
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