Give us a shout

ServicesDigital marketing

SEO & Search Visibility

Technical SEO, content strategy, local search, and AI/GEO optimisation. Own your organic presence across traditional and AI-powered search.

Turn searches into overnight stays

  • Capture attention during customer searches

  • Harness data to inform keywords & content

  • Put your hotel on the digital landscape

What it covers

  1. A drawing room with chandeliers at Glenapp Castle.+20%Organic revenueGlenapp Castle

    Capitalise on search intent with SEO that ranks

    When it comes to search engine optimisation, copywriting takes on a new form. We write for humans and algorithms alike, using data to inform content – and boost your rankings.

    Pairing keyword research with audience insights, we create content that excels across pages, meta descriptions and more.

    Your customers are already searching, so why not make sure you can be found?

  2. Glenapp Castle in Ayrshire on a sunny day.Glenapp Castle

    Ensure your technical SEO is fully optimised

    Surplus to on-page SEO efforts, we also audit your website for technical best practice.

    We identify obstacles that hinder your SEO rankings - from site structure and tagging to mobile-friendliness and load speeds. Simply put, we then make an action plan to fix these.

    Our goal is to make your website perform even better, going beyond keywords to ensure your hotel is found by the right people.

  3. A couple relaxing on a terrace at Cairns Farm.+751%Organic search trafficCairns Farm

    What our hotel SEO covers

    • Technical SEO: site structure, tagging, mobile-friendliness and load speeds, with an action plan to fix what is holding you back
    • Content: keyword research and audience insight turned into pages and meta descriptions that rank
    • Local SEO: your Google Business Profile is often the first thing guests see when they search your hotel’s name. Start with our Google Business Profile checklist.
    • AI search: structured data and entity SEO so AI tools understand your hotel. See AI and GEO optimisation.
  4. Gleddoch+86%Google Business Profile trafficGleddoch

    Hotel SEO results

  5. The Devil’s Advocate+62%Organic search trafficThe Devil’s Advocate

    The benefits

    Being found easier online has a whole suite of benefits - not just improving your direct bookings and reducing reliance on 3rd parties.

    Keyword research and continued audience analysis can be used to continuously evolve your website and marketing strategy, harnessing top searches to create content that converts.

    Ready to make your website go further? Get in touch. We’ve got the compass.

Related work

Gleddoch+86%Google Business Profile trafficThe Devil’s Advocate+62%Organic search trafficGlenapp Castle+20%Organic revenueCairns Farm+751%Organic search traffic

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More bookings. Less middleman. We’ll get you there.

See how we can get your hotel where you want it to be, together.

Give us a shout