ServicesDigital marketing
Digital marketing for hotels
Paid advertising, SEO, social media, email and AI search, run by one team and measured on direct bookings.
A guest might find you on Google, see you again on Instagram and book after an email a week later. So we plan your channels together, give each one a clear role and move budget towards whatever is bringing in bookings.
You won’t need to explain OTAs, RevPAR or ADR to us. We work with hotels, groups and hospitality brands every day, and we report on the numbers your revenue team cares about: bookings, revenue and return on ad spend.
What we do
- 01Paid AdvertisingGoogle Ads, Meta Ads, programmatic – precision-targeted campaigns that deliver direct bookings.
- 02SEO & Search VisibilityTechnical SEO, content strategy, local search, and AI/GEO optimisation. Own your organic presence across traditional and AI-powered search.
- 03Social MediaStrategy, content calendars, advertising, community management – building your presence.
- 04Email & CRMGuest lifecycle campaigns, segmentation, and automation that keep people coming back.
- 05AI & GEO OptimisationWe turn your domain into an entity. Built for people, structured for AI, and ready to be found by the tools travellers trust most.
How we work
Audit
We start with what you already have: ad accounts, analytics, search rankings, your website and your email lists. That shows what’s working and where bookings are slipping away to the OTAs.
Plan
We agree objectives with you, then decide what each channel does and how the budget splits between them, from brand and non-brand search to remarketing and metasearch.
Run
Your Huck team builds and manages the campaigns day to day: ad copy and creative, bidding, audiences, content, email journeys and technical fixes.
Report
You see bookings, revenue and return on ad spend, what we’re changing next and why. Then we keep testing and adjusting the plan.
Results for our clients
See all our work£62m+
Client revenue since 2025
7.18×
Return on ad spend in 2026
31m+
Paid & organic social reach
Questions
Which digital marketing services do you offer hotels?
Paid advertising (Google Ads, Meta Ads, programmatic and metasearch), SEO and search visibility, social media, email and CRM, and AI and GEO optimisation. Each has its own page, linked above.
Do you work with independent hotels as well as groups?
Yes. Our clients include independent hotels such as Glenapp Castle and Links House, and groups such as RBH Hospitality, Another Place and The Wee Hotel Company. We also work with a wedding venue, a cookery school and a co-living brand.
Do you manage metasearch?
Yes. We run Google Hotel Ads and metasearch on Tripadvisor, Trivago, Skyscanner, Kayak and others alongside your paid search, so your hotel shows up where guests compare prices.
How do you measure results?
On bookings and revenue. We track conversions through to your booking engine wherever it allows, and report return on ad spend for paid campaigns.
What is GEO?
Generative engine optimisation. It helps AI tools such as ChatGPT, Gemini and Google’s AI Overviews understand your hotel and recommend it. It works alongside SEO, using structured data, clear copy and a consistent presence across the web.
More bookings. Less middleman. We’ll get you there.
See how we can get your hotel where you want it to be, together.
Give us a shout