Email & CRM

Once we have your automated emails in place and integrated into your CRM, it’s time to talk about your ongoing email marketing.

Your guests are bombarded with emails – so how will we ensure you stand out? At its core, content is still king.

We combine this with a targeted audience strategy, personalising comms to ensure guests only receive the right information.

Email is the one channel where you own the audience. There is no algorithm between you and your past guests, which makes it the most direct route to a repeat booking.

• Onboarding journeys for every type of guest, from newsletter sign-ups to people who have just booked a room
• Audience segmentation, so each guest only receives what is relevant to them
• Regular campaigns to promote events and fill quieter periods
• CRM integration with the rest of your marketing
• GDPR-compliant data capture

For RBH Hospitality, we introduced structured email campaigns to drive repeat visits, promote events and support quieter trading periods across its Edinburgh hotels and bars. Read the RBH Hospitality case study.

At Links House, structured email campaigns sit alongside paid media, SEO and social to drive repeat engagement. Read the Links House case study.

Email works hardest alongside your other channels. See how it fits with paid advertising and social media.

Increased engagement, higher open rates, lower bounce rates – three benefits that any email marketer can subscribe to. Pun fully intended.

For new guests, an elevated email marketing strategy allows you to onboard them and provide information at every step of their journey.

For returning guests, it allows for direct communications outside of algorithms, keeping you top of their minds for return bookings.