ServicesCreative studio

Website Design

Conversion-focused, user-first websites that'll make people want to stay a while.

Your digital front of house

  • Drive bookings with a fully responsive website

  • Optimised content and data tracking

  • Improve direct bookings, reduce OTA commissions

  1. A laptop showing the new CODE website: “Travel far, share local”.+164%Website revenueCODE

    Look after your guests from the very first click

    Spending time and money on your marketing? Your website is key to sealing the deal.

    If you have an existing website, we’ll conduct a full audit to see what is (and isn’t) working. We will usually suggest a site visit too, ensuring the offline is represented online.

    We’ll then create a website structure that’s informed equally by user journeys as it is your brand identity - combining modern features with best practice and booking integrations.

  2. Students cooking at Edinburgh Food & Drink Academy.+61%Website purchasesEdinburgh Food & Drink Academy

    Optimised design, copy and content population

    Once we define the site structure, it’s all about creating an engaging user experience.

    We take a mobile-first approach, ensuring your content and imagery is responsive across all devices. This is paired with our expertise in on-page and technical SEO, helping your rankings.

    Our chosen website CMS also allows for easy updates on your end, giving you full ownership once the development is complete.

  3. A cookery class in the kitchen at Edinburgh Food & Drink Academy.+28%Website trafficEdinburgh Food & Drink Academy

    What a Huck hotel website includes

    • A full audit of your current site, and usually a site visit
    • A site structure built around user journeys and your brand
    • Mobile-first design that works on every device
    • Booking integrations
    • On-page and technical SEO
    • A content management system your team can update
    • Goal and ecommerce tracking after launch

    Ready to build? See hotel website development.

  4. The Devil’s Advocate+80%Form submissionsThe Devil’s Advocate

    Hotel websites we’ve designed

    • CODE: a rebrand and new website. “The website provides a much clearer, more structured user experience that better supports conversions and direct bookings.” Read the case study
    • Edinburgh Food & Drink Academy: a new ecommerce website for a new brand. Purchases are up 61%. Read the case study
    • The Devil’s Advocate: a new website as part of a rebrand. Website traffic is up 26%. Read the case study
    • Cairns Farm: a new website built from scratch. Organic search traffic is up 751%. Read the case study
  5. Phone mock-up: a whisky bottle and glass on the bar.+26%Website trafficThe Devil’s Advocate

    The benefits

    Increase your hotel’s visibility, drive more traffic and increase your direct bookings – reducing your OTA commissions at the same time.

    After the website is built, you can also benefit from advanced goal and eCommerce tracking, with ongoing insights to help your marketing.

    Outside of these metrics, we also aim for something immeasurable: we want you to feel proud of your website and excite your guests.

Related work

More bookings. Less middleman. We’ll get you there.

See how we can get your hotel where you want it to be, together.

Give us a shout