Case study · Edinburgh
CODE Concepts
Working together since July 2025
+164%Website revenue
What we did
- Brand strategy and identity
- Creative direction
- Website design and build
As CODE evolves into a collection of design-led boutique hotels and urban hostels, our goal was to craft a brand that celebrates connection, design, and storytelling - the spirit that makes every CODE stay unforgettable.
From a refreshed visual identity and logo system to a new digital experience and website, the rebrand brings clarity and character to a hospitality brand built for nomads, explorers, and locals alike.
The results
Website
+41%
Traffic
Website
+111%
Purchase events
Website
+164%
Revenue
Before vs after Huck
“The brand now feels cohesive and consistent across all touchpoints, both online and offline.”
Read the full testimonial
“I worked with Huck throughout both the branding and website design phases, and the experience was excellent from start to finish. They were highly responsive, collaborative, and consistently brought forward creative ideas that really pushed us in the right direction. What stood out was their ability to present a range of concepts from bold, distinctive directions to more refined options while maintaining a clear premium feel. This really helped us land on a brand that truly reflects who we are.
We’re very happy with the final result. The brand now feels cohesive and consistent across all touchpoints, both online and offline, and the website provides a much clearer, more structured user experience that better supports conversions and direct bookings.”
Services on this project
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