Paid Advertising
Google Ads, Meta Ads, programmatic – precision-targeted campaigns that deliver direct bookings.
Scroll-stopping hotel ads that raise your occupancy rates
Drive direct bookings and gain more leads
Generate interest with a multimedia approach
Maximise your ROI with a specialist PPC agency
-36%Meta average CPCRÌGH PropertiesTarget your audiences with social media
Behind every successful campaign is a clear objective – even in the ever changing world of social media content.
With precise audience targeting options, we can build campaigns that focus on brand awareness, web traffic or lead generation.
Paired with a promotion strategy for your in-feed social content, we know how to give your hotel the social proof that leads to bookings.
+909%Paid search revenueHotel de FranceCapture search intent with PPC advertising
With a mix of smart bidding and engaging content, we’re dab hands at gaining a healthy return-on-ad-spend (ROAS).
We apply our expertise across search, display and Youtube, split across brand and non-brand searches. We can even develop personalised remarketing campaigns for those web visits that didn’t quite convert. Yet.
In short: you control your spend, we get more bang for your buck.
+1,332%Google Ads revenueThe Wee Hotel CompanyThe Three ChimneysThe benefits
As specialists in the sector, we’re not just advertising experts. We’re hoteliers at heart.
We know first-hand how competitive the hospitality sector is – and with that, we know how to make your ads cut through and perform.
Best of all? We have a proven track record of high performing ads. Our main goal here is to improve your direct bookings and ‘owned’ activity, so your analytics look their strongest.
Glenapp CastleHotel metasearch ads
Be found where customers are searching
Supplement your direct marketing with metasearch advertising with Google Hotel Ads, TripAdvisor, Trivago, Skyscanner, Kayak and more.
Ensure your hotel appears during searches
Fully managed channels to drive bookings
Optimised distribution for maximum ROI
Boost your bookings with metasearch ads
While we love a direct booking, we also know when to lean on metasearch advertising to keep your rooms booked and busy.
Leveraging popular comparison booking engines, we connect your hotel to the right guests at the right price point. We adopt flexible bidding strategies and ad placements, aiming to improve revenue per booking.
We also perform ongoing analysis to optimise campaigns, ensuring you remain competitive.
Fully managed channels, fully integrated approach
Consider us your one-stop shop for hotel metasearch advertising.
We handle everything from connection to ongoing budget management and ad creation, leaving you to watch the bookings come in and wait for a stellar end-of-month report.
As hotel marketing specialists, we understand wider industry shifts that influence bidding strategies - knowing when to react to trends and get even more out of your investment.
The benefits
Metasearch platforms typically operate on a pay-per-click (PPC) or cost-per-acquisition (CPA) model meaning that you only pay when a user clicks or books. Some channels even allow for direct bookings.
Like other forms of our digital advertising services, budgets and strategies can be adjusted in real-time - letting us react to the needs of your business with an agile approach.
Oh, and you can feel grand knowing your hotel’s visible across all the main booking systems.
Related work
More bookings. Less middleman. We’ll get you there.
See how we can get your hotel where you want it to be, together.
Give us a shout