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The Wee Hotel Company

Case study · Isle of Skye, Port Appin

The Wee Hotel Company

Working together since January 2023

+1,332%Google Ads revenue, The Three Chimneys

The challenge

  • Paid search
  • Paid social
  • Organic social
  • Content

The Wee Hotel Company needed a more integrated, performance-driven digital strategy to fully capitalise on the demand its iconic properties generate.

Activity across paid media, social, and content lacked cohesion. Social media presented a clear opportunity to better showcase the unique experience of The Three Chimneys, while paid channels needed restructuring to improve efficiency. The challenge was balancing premium brand storytelling with measurable commercial performance.

The results

The Three Chimneys

  • Website

    +9%

    Traffic

  • Google Ads

    +1,332%

    Revenue

  • Meta

    -58%

    Average CPC

  • Google Ads

    +700%

    Purchases

  • Google Ads

    +79%

    Avg. Purchase Value

  • Instagram

    +200%

    Organic Reach

Last 12 months vs the previous 12 months

The Pierhouse

  • Paid Social

    +76%

    Traffic

  • Google Ads

    +10%

    Brand Search ROI

  • Meta

    -50%

    Average CPC

Last 12 months vs the previous 12 months

The Wee Hotel Company

How we did it

A fully integrated strategy combining performance marketing with premium content and social storytelling. Meta and Google campaigns were rebuilt across all properties, improving targeting, slashing CPCs, and scaling acquisition.

Organic social was transformed for The Three Chimneys and Three Chimneys at Talisker, with a consistent content framework that dramatically increased reach and engagement. High-quality, brand-led content was produced to work across both organic and paid channels, ensuring consistency and maximising impact at every stage of the funnel.

“Huckleberry has been a strong and trusted partner since 2023.”

Brett DavidgeManaging Director of The Wee Hotel Company
Read the full testimonial

“Huckleberry has been a strong and trusted partner since 2023. They have supported us in growing our business especially at Three Chimneys and Three Chimneys at Talisker.”

Services on this project

Next case studyLinks House at Royal Dornoch+28%Google Ads revenue value

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