Case study · Dornoch

Links House at Royal Dornoch

Working together since January 2021

+28%Google Ads revenue value

The challenge

Brand
Content
Paid search
Paid social
SEO
Email
Website

Links House needed a digital strategy that matched the calibre of its location and converted international demand - particularly from the US golf market - into direct bookings.

Despite its world-class setting, digital activity lacked full integration, limiting the ability to scale. There was also a clear opportunity to elevate the brand's online presence to match the prestige of the property and its position within the global luxury golf market.

The results

Google Ads
+16%
Clicks
Google Ads
+28%
Revenue Value
Meta
-26%
Average CPC
Instagram
+51%
Organic Reach

Last 12 months vs the previous 12 months

How we did it

A fully integrated strategy combining brand development with performance marketing. Meta and Google campaigns were rebuilt and continuously optimised; improving targeting, reducing costs, and scaling acquisition.

Brand and creative work elevated the visual identity to reflect the premium positioning of Links House, supported by high-quality content built to perform across both organic and paid channels.

SEO, email, and website improvements ensured traffic converted into bookings, while a focused shoulder season strategy helped build demand outside of peak months — critical for a highly seasonal, geographically remote destination.

“It’s thoughtful, it’s joined up, and it works.”

Phil ScottManaging Director at Links House

Read the full testimonial

“Working with Huckleberry has always felt like a true partnership rather than a typical agency relationship. They’ve taken the time to properly understand what makes Links House different, and more importantly, how to translate that into something that actually performs.

They’re not afraid to challenge thinking, which I value. Too many agencies sit comfortably, Huckleberry lean in, ask the right questions, and back it up with experience and real insight. That’s where the value lies.

What stands out is the depth across their team. You’re not relying on one or two individuals, you’re working with specialists across all the critical disciplines in digital marketing and social. There’s no sense of trying to be everything to everybody, they simply are.

Over time, we’ve seen a clear shift. Stronger visibility, better quality bookings, and a more confident position within the luxury travel and golf market. Just as importantly, the way we present ourselves digitally now feels aligned with the experience we deliver on property.

Their support in shaping shoulder season strategy has also been invaluable. For a highly seasonal business in a geographically remote location, building demand outside of peak months is critical, and they’ve played a key role in helping us do that with intent and consistency.

It’s thoughtful, it’s joined up, and it works.”