Case study · Ayrshire
Glenapp Castle
Working together since December 2021
+32%Paid revenue
The challenge
- Paid search
- Paid social
- SEO
Glenapp Castle, a luxury five-star destination, required a digital strategy that could effectively reach and convert a high-value, often international audience.
Paid activity lacked the structure and scale required to fully capitalise on high-intent searches, while social media presented untapped potential as a driver of both awareness and direct bookings. Digital activity also needed to reflect the premium nature of the brand.
The results
Paid
+32%
Revenue
Organic
+20%
Revenue
Website
+10%
Revenue
Paid
10:1
Return on ad spend
2026 to date vs the same period in 2025
How we did it
The engagement began with a full audit of paid media and SEO activity. Initial work focused on restructuring paid search campaigns, ensuring better alignment with high-intent queries and improving overall performance.
Paid social was then introduced as a key channel, with campaigns designed to showcase the unique experience of Glenapp Castle. Through ongoing creative testing and audience refinement, engagement and traffic increased significantly.
SEO improvements strengthened organic visibility, and activity has been scaled across paid search and paid social with continuous optimisation.
“Huck have played a key role in helping us expand our global reach.”
Read the full testimonial
“Huck have become a valued extension of our team at Glenapp Castle. Their knowledge across all areas of digital marketing is strong, and they are always quick to respond, proactive, and focused on achieving the best outcomes for our business. As a luxury hotel, we don’t rely heavily on OTAs, so our priority has been growing direct bookings from international markets. Huck have played a key role in helping us expand our global reach, delivering some significant wins from the highly valuable North America.”
Services on this project
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