Case study · Islay, Ullswater and Cornwall
Another Place
Working together since November 2021
The challenge
- Paid search
- Paid social
- SEO
Huck initially partnered with The Machrie as a full-service client, managing email, social media, SEO, paid search, and paid social over a three-year period.
Across the wider group, digital acquisition strategy, particularly across Google Ads, was underdeveloped. Activity was limited, inconsistent, and largely untapped, with campaigns only running at certain points in the year and without a clear, scalable structure.
How we did it
Through a detailed review of the group’s acquisition strategy with the central team in Newquay, we identified a significant untapped opportunity within Google Ads. Activity had historically been limited and inconsistent, with campaigns only running at select times of the year.
We developed a clear strategy to shift this to an always-on, scalable model, presenting the opportunity to key stakeholders and securing buy-in to increase investment. Once approved, we built and launched campaigns across multiple properties.
As performance improved, budgets were increased and campaigns scaled, driving significant growth in traffic and engagement, with robust reporting and continuous optimisation throughout.
“Huck have worked with us to understand our brands and commercial challenges… We’re delighted with the increase in ROAS over the last 12 months.”
Read the full testimonial
“As a group of lifestyle hotels, brand is really important to everything we do, and Huck have worked with us to understand our brands and commercial challenges, which inform the compromises we need to make to ensure our advertising experience matches our guest experience. We’re delighted with the increase in ROAS over the last 12 months.”
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