Case study · Langbank
Gleddoch Golf & Spa Resort
Working together since May 2025
+171%Paid search revenue
The challenge
- Paid search
- Paid social
- SEO
- GEO/AIO
- Organic social
- Website
Gleddoch needed a cohesive digital strategy to match two major milestones: the launch of its multi-million pound Imperia Spa and its upcoming centenary celebrations.
Activity across paid media, social, and search lacked integration, limiting the ability to scale. There was a clear need to build awareness and demand for the new spa, maintain performance across core hotel revenue - and make the most of a once-in-a-century brand moment.
The results
Paid Search
+171%
Revenue
Google Business Profile
+86%
Traffic
Instagram
+69.5%
Organic Reach
How we did it
A fully integrated, multi-channel strategy - combining performance marketing with brand-led campaigns. We built a full-funnel launch campaign for Imperia Spa across paid social and search, driving awareness pre-launch and bookings from day one.
Meta and Google campaigns were restructured to improve targeting and reduce costs. GEO/AIO optimisation ensured visibility across AI-driven search alongside traditional SEO. Organic social, email, and website improvements tied it all together - turning increased demand into direct revenue.
“Huck have transformed our digital marketing… it has been a game changer for our business.”
Read the full testimonial
“Huck have transformed our digital marketing. It was a big step for us to entrust the full digital marketing function to an external agency rather than using in house resource as we had done previously. However it has been a game changer for our business and wish we had done it sooner.
The team at Huck are a pleasure to work with and feel very much part of the team rather than an external partner, in terms of their dedication, responsiveness and expertise.”
From the campaign
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