Case study · Edinburgh
The Devil’s Advocate
Working together since June 2025
+80%Form submissions
The challenge
- Social media
- Content
- Rebrand
- Website
- Menus and brand assets
- Relaunch strategy
Following the departure of their internal team, The Devil's Advocate needed immediate support to maintain social media and content output - and fast.
What started as a continuity challenge quickly revealed a bigger opportunity. The existing brand and website didn't fully reflect the personality of the venue, and there was a clear need for a cohesive identity and a structured relaunch strategy to match.
The results
Website
+26%
Traffic
Form
+80%
Submissions
Instagram
+44%
Organic Reach
Organic Search
+62%
Traffic
Social media
Social
+6,007%
Views, vs. previous six months
Social
+1,378%
Content interactions, vs. previous six months
How we did it
A phased, fully integrated approach, starting with operational support and evolving into a full brand transformation. We took over social media and content from day one, ensuring a seamless transition while immediately improving quality and consistency.
As the relationship developed, scope expanded to a full rebrand, refining the venue's identity to better reflect its personality.
A new website followed, alongside menus and supporting brand assets to ensure consistency across every customer touchpoint. A structured relaunch strategy then brought it all together, reintroducing The Devil's Advocate with impact.
“Nothing was ever too much trouble, and they consistently found solutions that kept the project moving forward without compromising quality.”
Read the full testimonial
“Huck have been an excellent partner throughout our work with The Devil’s Advocate. What began as a need for immediate support quickly evolved into a full brand and digital transformation, and the team managed that transition seamlessly.
They were incredibly helpful, responsive and, most importantly, agile. As the project developed, we made a number of changes and refinements to scope, direction and detail, and Huck adapted quickly and positively at every stage. Nothing was ever too much trouble, and they consistently found solutions that kept the project moving forward without compromising quality.
Their ability to take ownership of social and content from day one, while simultaneously developing a stronger brand identity and delivering a new website, made a real impact. The end result is a far more cohesive, confident and commercially effective brand, supported by clear improvements in engagement and traffic.
They are a collaborative, solutions-focused team and a pleasure to work with. I would have no hesitation in recommending Huck for similar projects.”
From the campaign
Next case studyAnother PlaceMore bookings. Less middleman. We’ll get you there.
See how we can get your hotel where you want it to be, together.
Give us a shout