Case study · Edinburgh
Edinburgh Food & Drink Academy
Working together since November 2025
+61%Website purchases
The challenge
- Ecommerce website
- Paid search
- Paid social
The existing website was not designed to support ecommerce at scale, limiting the ability to sell courses, experiences, and professional programmes online.
The new brand needed a platform that could handle multiple product types with a seamless user experience, and a strong launch strategy to drive awareness and immediate commercial impact.
The results
Website
+61%
Purchases
Website
+28%
Traffic
Meta
£0.18
Average CPC
Before vs after Huck
How we did it
We designed and built a new ecommerce website on WordPress, transforming how the business sells its courses and experiences online, from short experiences to professional programmes.
User experience was central to the build, with clear navigation, structured product categories, and streamlined booking journeys designed to maximise conversion.
Alongside the launch, we ran paid search and paid social campaigns to capture both high-intent searches and broader audience demand from day one.
Services on this project
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